What is a wedding content creator?

A wedding content creator is a modern-day storyteller who specializes in capturing the raw, authentic, and behind-the-scenes moments of a wedding day, specifically for social media and personal use. Unlike a traditional wedding photographer or videographer who focuses on posed portraits and a polished final film, a content creator works to capture the candid, unscripted moments that often go unnoticed. They are the "fly on the wall," documenting the day as it unfolds through the lens of a smartphone or other small, discreet camera.

What a Wedding Content Creator Does on Wedding Day

On the wedding day, a content creator's role is to be an active, yet unobtrusive, presence. Their primary goal is to capture the day from a fresh, candid perspective, providing content that is ready to be shared immediately. For a 5-hour flat rate, here is a detailed breakdown of their typical activities:

• Arrival and Setup: The creator will arrive at the designated location at the agreed-upon time. They will quickly orient themselves and begin capturing the initial moments, such as the final touches of hair and makeup, the bustling energy of the wedding party getting ready, and the details of the venue.

• Capturing Candids: Throughout the day, they will be constantly on the move, capturing spontaneous moments. This includes everything from the first look reaction, the nervous excitement before the ceremony, the laughter during cocktail hour, and the emotional speeches at the reception. They focus on the in-between moments—the high-fives, the happy tears, the quick glances between the couple—that make the day so personal.

• Video Clips for Reels and TikToks: A significant part of their job is to shoot short video clips designed for social media. This includes trending sounds, popular transitions, and aesthetic shots that can be quickly edited into engaging Reels and TikToks. They'll capture things like the "first look" in a dynamic way, the couple walking down the aisle, and snippets of the first dance.

• Behind-the-Scenes Access: They will capture the moments that the main photographer and videographer might miss, such as the couple taking a moment to themselves, the friends and family interacting, and the details of the decor from unique angles.

• Engagement with the Wedding Party: They will often interact with the wedding party and guests to get their candid reactions and create fun, interactive content, such as a "congratulations" message reel or a short video of the group dancing.

• Real-time Moments: The content creator's workflow is centered around efficiency. They are not waiting for a long editing process; they are capturing content that is usable almost instantly.

What They Deliver to the Client

The value of a wedding content creator lies in the immediate, shareable content they provide. Unlike waiting weeks or months for a full photography gallery or video, the couple receives their content on the night of the wedding. For a flat rate of $895 for 5 hours, with an option to add hours at $150 per additional hour, the clients will receive:

• Online Gallery Delivery: All content is delivered the night of the wedding through an online gallery. This allows the couple to wake up the next day to a treasure trove of memories.

• Candid Photos: The gallery will contain a large number of unposed, candid photos captured throughout the day. These are not retouched or edited to the same degree as professional photographs, but they are full of personality and emotion. They are perfect for sharing on social media stories and feeds.

• Video Clips Ready for Social Media: The core of the delivery is a collection of video clips. This includes short, raw video clips, Boomerangs, and short-form video content that can be directly uploaded to Instagram, TikTok, and Facebook. The creator may also provide a few pre-edited video templates using popular audio, making it easy for the couple to post a highlight reel of their day almost immediately.

• Ready-to-Use Content: The content is delivered with a "social-media ready" mindset. This means the videos are typically shot vertically and formatted for easy sharing on phones. The couple and their guests can begin sharing their favorite moments from the wedding before the honeymoon even begins.